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Great Places to Advertise that Aren’t Facebook
The week of October 4th, 2021 was a not good, very bad week for Facebook. Whistleblower accusations of the social giant fuelling public polarization, leaked research saying it damages the self-esteem...
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The most overrated and underrated digital marketing tactics
There’s a lot of things to consider when it comes to digital marketing. What works and what doesn’t is constantly shifting. The most popular things to do are not always the best things to do. The most...
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The Most Common Digital Marketing Mistakes
“Everybody is our customer” “Make more social posts” “We need [x marketing technology]” “Marketing is too unreliable” If you’ve heard or said any of the above, then you’ve experienced the onset of...
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Conversion Rate Optimization for Ads & Websites
Marketers are facing reduced budgets but still need to hit targets. Increasing the conversion rate on any digital marketing initiative is the best way to reduce ad spend and gain new customers without...
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